Privacy Policy

Last updated: 14 October 2026

This Privacy Policy explains how 1st Response Drainage collects, uses, stores and protects personal information when you use our website, contact us or enquire about our drainage services. We handle personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

1st Response Drainage is the trading name of Mr Andy Joseph Broadley, a sole trader providing drainage services across Norfolk, Suffolk and Cambridgeshire. Mr Andy Joseph Broadley is the data controller responsible for deciding how and why personal information is processed in connection with our website and services.

Our business correspondence address is 18 Riverside Way, Brandon, IP27 0AN, United Kingdom. Further contact details are provided at the end of this policy.

2. Information We Collect

Depending on how you contact or interact with us, we may collect:

• Your name, email address and telephone number.
• Your property or service address, where needed to discuss or carry out drainage work.
• Details of your enquiry, the drainage issue and any other information you choose to provide.
• Relevant appointment, job and customer correspondence records.
• Website usage information, such as pages visited, interactions with contact forms and telephone links, and information about how you reached our website, where permitted by your cookie preferences.

Please avoid including unnecessary sensitive personal information in an enquiry. If such information is provided, we will handle it in accordance with applicable data protection requirements.

3. How We Use Your Information

We use information to:

• Respond to enquiries and provide information about our services.
• Arrange visits, provide quotations and carry out drainage work.
• Maintain relevant customer correspondence and job records.
• Meet legal, tax and accounting obligations.
• Understand website performance and measure enquiries and advertising effectiveness, where permitted.

We do not sell customer contact information or use contact form details for unsolicited marketing campaigns.

4. Contact Forms and Email Enquiries

When you submit our website contact form, the details you provide are processed through Resend, an email delivery provider, and delivered to our business email account. Contact form submissions are not stored in a dedicated website enquiry database. Copies may remain in email systems and, where work is arranged, relevant details may be recorded on customer job sheets.

5. Google Analytics and Google Ads

We use Google Analytics 4 to understand how visitors use our website and to measure interactions, including successful contact form submissions and clicks on telephone links. We also use Google Ads to measure advertising performance and enquiries generated through our website.

These services may collect information about your device, browser, website activity and interactions through cookies or similar technologies. Non-essential analytics and advertising storage is subject to your consent choices. We do not intentionally include names, email addresses, telephone numbers or the contents of enquiry messages in the analytics events we send to Google.

We do not currently use website visitor remarketing audiences. If our advertising practices change, we will review this policy and our consent arrangements.

6. Cookies and Your Choices

Our website uses essential cookies and, if you consent, optional statistics and marketing cookies or similar technologies. We use Cookiebot by Usercentrics to present cookie choices and manage consent. You can accept, reject or customise optional cookies, and change or withdraw your consent using the cookie settings control available on our website.

For more information about the technologies used, their purposes and retention periods, please read our Cookie Policy.

7. Legal Bases for Processing

Depending on the circumstances, we rely on the following lawful bases under UK GDPR:

• Legitimate interests: responding to enquiries, communicating with customers and managing our business, where those interests are not overridden by your rights.
• Contract: taking steps you request before entering into a contract, and providing agreed services.
• Legal obligation: retaining and processing information where required by law, including applicable financial record-keeping requirements.
• Consent: processing personal information through optional analytics and advertising technologies where consent is required. You can withdraw this consent through our cookie settings.

8. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, or where a longer period is required by law.

• General enquiries that do not result in work: normally up to 12 months after the last relevant contact.
• Customer correspondence and job sheets: normally up to six years after the work is completed, to maintain business records and address potential disputes or legal claims.
• Financial records: retained for the period required by applicable tax and accounting rules, which may differ from the periods above.
• Analytics and consent records: retained in accordance with the applicable settings and retention arrangements of Google Analytics and Cookiebot, and reviewed as necessary.

We may retain relevant information for longer where necessary to comply with a legal obligation or establish, exercise or defend a legal claim. Records are reviewed and securely deleted or disposed of when no longer needed.

9. Security and Service Providers

We take reasonable steps to protect personal information against unauthorised access, loss or misuse. Information may be held in business email systems and customer job records, and accessed only where needed for legitimate business purposes.

We use third-party services to operate our website and support our business, including Vercel for website hosting, Resend for contact form email delivery, Google for analytics and advertising measurement, and Cookiebot by Usercentrics for cookie consent management. Our business email provider also processes correspondence. These providers may process information on our behalf or, where applicable, as independent controllers. We may disclose information where required by law.

10. International Data Transfers

Some of our service providers may process information outside the United Kingdom. Where UK data protection law requires safeguards for an international transfer, we seek to use appropriate arrangements, such as applicable adequacy regulations or approved contractual safeguards.

11. Your Data Protection Rights

Depending on the circumstances, you have rights to request access to your personal information, ask for inaccurate information to be corrected, request erasure, restrict processing, object to certain processing and request data portability. Where processing is based on consent, you may withdraw that consent at any time. Some rights are subject to legal conditions and exceptions.

To exercise your rights, contact us using the details below. You also have the right to complain to the Information Commissioner's Office (ICO) if you are unhappy with how we handle your information.

12. Links to Other Websites

Our website may link to external websites. We are not responsible for their privacy practices and recommend reviewing their own privacy notices when you visit them.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, technology or legal obligations. The latest version will appear on this page with an updated revision date.

14. Contact Us

If you have questions about this policy or wish to exercise your data protection rights, please contact:

Email: info@1stresponsedrainage.co.uk

Phone: 07537 149523

Website: Contact Us

If you are dissatisfied with our response, you can contact the Information Commissioner's Office (ICO).